Already paying for ChatGPT or Copilot? You're probably using ten percent of it?

Quiet satisfying week for anyone already paying for an AI tool — because the best move right now is to actually learn it properly. Nothing launched this week that you need to buy, switch to, or worry about.

Already paying for ChatGPT or Copilot? You're probably using ten percent of it

Every few weeks, the AI world has a slow news day. Today is one. No new tools worth signing up for, no price changes, no regulatory surprises. That's genuinely good news — it means nothing is moving under your feet.

It also means this is the week to get more out of what you already have. If you signed up for ChatGPT, Copilot, or Gemini in the last few months and you're only using it for the odd email rewrite, you're leaving time on the table.

Pick one task you do every week and spend 30 minutes teaching your AI tool to do it properly. Some starting points depending on what you run: if you're in professional services, try summarising a long supplier contract or drafting client update emails. If you run a shop or salon, get it to write your social media posts for the whole week in one go. If you're in trades, paste in a job spec and ask it to draft a quote follow-up email.

The trick is being specific. Don't ask "write me a social media post." Tell it what your business does, who your customers are, and what tone you use. The more context you give it once, the better every output gets after that.

What to do this week: Block out 30 minutes. Pick one repeating task. Try it. If it saves you time, you've just found a permanent shortcut.

Do you import or export goods? Check your customs paperwork

HMRC quietly published several updates to the codes and completion instructions used on customs declarations — the paperwork your broker fills in when goods cross the UK border.

This isn't a new regulation. It's updated reference codes for the Customs Declaration Service. But if your freight agent or customs broker misses the update and submits old codes, your shipment gets flagged, delayed, or sent back. That costs you money.

This matters if you import stock from overseas — whether that's a restaurant sourcing ingredients, a retailer buying from European suppliers, or a manufacturer bringing in parts.

What to do: Send your customs broker or freight agent one message this week: "Have you seen the HMRC customs declaration updates from 7 April?" That one email could save you a stuck shipment.

Quick hits

• Anthropic (the company behind Claude) announced its revenue has passed $30 billion and signed a deal with Google for more computing power. What it means for you: nothing today, but it signals these AI tools aren't going anywhere — worth learning them properly rather than waiting to see if they stick around.

The bottom line

Nothing new to buy this week — which makes it the perfect week to actually learn the tools you're already paying for.

That's today's briefing. Subscribe free to get this in your inbox every morning.