What does AI tell your customers about you?
Quiet day in AI news — nothing new launched that you need to sign up for, no pricing changed on tools you already use. That makes today the perfect day to do the one task most business owners keep putting off.
Jeff Brook
AI Researcher — Founder, AI Daily News
Quiet day in AI news — nothing new launched that you need to sign up for, no pricing changed on tools you already use. That makes today the perfect day to do the one task most business owners keep putting off.
What does AI tell your customers about you?
A new Quinnipiac poll found that 51% of Americans now use AI to research before they buy — but only 21% trust what it tells them. Half your potential customers are asking ChatGPT about your business before they pick up the phone, and they're sceptical of the answer they get.
That gap between usage and trust is actually an opportunity. If you run any kind of service business — accountancy, trades, salon, restaurant, advisory — the customers walking through your door have already read an AI-generated summary of what you do. If that summary is wrong, they're arriving with wrong expectations. If it's right, they're arriving pre-sold but wanting a human to confirm it.
What to do this week: Open ChatGPT (free) and type "Tell me about [your business name] in [your town]." See what comes back. If it's inaccurate, your Google Business Profile is the single biggest thing you can update to fix it — that's where most AI tools pull their information. Ten minutes. Free. And now you know what half your prospects are reading before they call.
Your 10-minute homework
No new tools to test today, so use the time differently. Write down your three most repetitive weekly admin tasks — chasing late invoices, answering the same customer questions, copying information between systems. Pick the one you hate most. Open ChatGPT or Gemini (both free), paste in a real example, and see if it gives you a usable first draft. Most business owners who eventually save hours a week with AI started with exactly this exercise on a quiet Wednesday.
Quick hits
- Meta is testing a paid tier for Instagram, according to The Rundown AI. No details on price or features yet. If you rely on Instagram for leads, set a Google Alert for "Instagram paid tier" so you hear when it actually launches. Nothing to do today.
The bottom line: Your customers are already using AI to research you — go find out what it's telling them.
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